Logo options presented to the owner of Untitled Supper club (originally Untitled or Untitled 111). My wife and I explored Art Deco fonts and more expressive variations that represent the secretive and decadent era of the speakeasy. were paid for the exploration but the work was never taken to full fruition.
A quick ‘friends and family‘ discount logo for a coworker that turned out pretty cool. This direction brings out the farm’s proximity to Chicago as it supplies many restaurants and farmers markets in the city with delicious organic produce. The condensed font and illustrations were inspired by vintage packaged produce graphics in an attempt to harness a sense of a real family legacy, timelessness and tradition.
The Schilling family is closely related to the Klug family (notice the echos of the Klug Family Farms logo in the tree and condensed font in ‘Family Farms‘). But where the Klug farm occupies the area of Boutique restaurants and farmers markets, Schilling Family Farms is a larger operation, providing more options and more volume. That variety is reflected in the fruit variations in the top option below. Two more rejected options below.