The design brief for Herman Miller’s Neocon 2006 was just that: brief. All we had to go on was the word: ‘knowledge‘. After brainstorming with the team, we landed on using books as the vehicle to deliver the knowledge. There were ideas on how this would play out in the space but for the pitch we really just focused on writing a solid report + putting it together in a beautiful physical book which had the feel of all the beautiful touches and flourishes you might find on the shelves in a dusty used book store.

Responsibilities
- Production work / putting the book together
- Design with Creative Director, David Willet
- Staying up all night putting the book together before sending it out the door

We actually lost the pitch initially and then ended up getting the work back when the winner couldn’t deliver. By then, ideas changed on the direction of the event, so the design direction was never brought to life.